.At the launch of Astrid Andersen's brand new line Stel, a presentation stored outdoors on a pier, The Street's 2002 tune "Turn the Web page" was actually blasting away from the stereo. It was actually a star-aligned, emblematic minute, considering that the London-trained designer is starting a brand new phase in her fashion life, this time focusing the job around herself.Andersen's much appreciated namesake menswear company was actually concentrated, vivid, as well as streetwise. Along with Stel, she revealed in a pre-show meeting, "I must rest conveniently at the center of it possibly a lot more this moment because now it's a women's damage company, and it is actually much more regarding me and my private recommendations." Stel also reflects Andersen's progression as an individual. After quiting her line, the developer moved back home to Jutland in the North of Denmark and possessed pair of youngsters. She's not the individual she was back then.Shifting equipments in fashion is actually not easy to carry out. Brands seem to be to take on lives of their own, and also it is actually simple to be pigeon-holed. Stel drop a number of fashion trend's rules. The label is going to reveal in-season, so what exists will certainly be actually available for purchase. Simultaneously, seasonality is less important in the Stel formula than relevance. Selections will definitely be recognized by number (01, 02, as well as 03 were actually shown in Copenhagen), the principle being actually that you can intermingle pieces all over "times" both in your outfit and on the marketing flooring. Andersen observes no demand for a garment to be deserted even if the calendar pages turn. "The direct translation of stel is actually body," she mentioned, yet it [refers more to] a foundational structure in a kind of industrial technique it [additionally illustrates] a set of valuables-- when you refer to a tea set, you would call it a stel. For me, that was quite an exciting beginning point in relations to the suggestion of making both valuables, however likewise one thing that is actually a brand-new structure." Possessing styles position on scaffolding was actually fortuitous as it suggests numerous metaphors. There's building, which associates with constructing a brand new label, as well as the thought of help associates with her view that outfits must work for you. Stel is, basically, a kind of modular offering, however none along with the angularity of one thing like Legos or stacked Mu00e6rsk shipping containers. Activity, company, as well as empowerment are part of Andersen's plan. "When I talk about the brand name, I have this tagline: customizing that you may glide in, denim you may dance in, shirting you may take a trip in." Flexibility, happiness, activity.